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DMS Sports Consulting Ltd

About Us

We are very proud to have been selected by the Invictus Games organising committee as the agency responsible for delivering the sponsorship programme for the Invictus Games. The three founding partners of DMS Sports all worked closely together on the sponsorship programme of the London 2012 Olympic and Paralympic Games. After the Games, they founded DMS Sports, which is a niche agency specialising in developing and delivering structured sponsorship programmes - from the creation of rights packages to the sale and negotiation of sponsorship packages, as well as the servicing of sponsors once they are appointed. In addition, DMS also has extensive experience in the commercial aspects of licensing, procurement, broadcast and online advertising and branding.

Held in London on 10-14 September 2014, the Invictus Games presented by Jaguar Land Rover will be a 4 day multi-sport competition for wounded, injured and sick (WIS) service personnel. Over 400 athletes from 14 nations will compete in some of the most iconic London 2012 venues in the Olympic Park. It will be a truly inclusive sporting competition open to relative newcomers to adaptive sport and advanced athletes alike.

The vision of the Games is to use the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect for those who serve their country.

The Games will take place across the Queen Elizabeth Olympic Park, at venues made famous by the London 2012 Olympic and Paralympic Games – the London Aquatics Centre, the Lee Valley VeloPark and the Copper Box Arena. Athletics will take place at the Lee Valley Athletics Centre. The opening of the Games will be marked with a spectacular ceremony and a closing concert will bring a celebratory conclusion to the event.